// screenshot of matomo.org ↗
Matomo (formerly Piwik) is the leading open-source web analytics platform — full Google Analytics replacement with GDPR compliance, on-prem hosting, no data sharing. PHP-based, MySQL-backed. Used by tens of thousands of organizations needing analytics with data ownership.
Matomo (formerly Piwik) is the leading open-source web analytics platform — full Google Analytics replacement with GDPR compliance, on-prem hosting, no data sharing. PHP-based, MySQL-backed. Used by tens of thousands of organizations needing analytics with data ownership.
Where Plausible is "minimalist privacy-friendly analytics", Matomo is "full-featured GA4 alternative with on-prem hosting".
Concrete scenarios where teams pick Matomo over the SaaS alternative.
GA4-replacement with all the features
anonymous mode for EU compliance
track many properties from one instance
purchase tracking, conversion analysis
(paid plugins)
If your team profile matches one of these, Matomo is a strong fit out of the box.
moving off Google Analytics for sovereignty
under GDPR strict interpretations
keeping visitor data on-prem
managing analytics across client portfolio
with high-volume traffic + control needs
When evaluating self-hosted options for this category, here are the dimensions on which Matomo consistently lands above the alternatives.
The stack you'll plug Matomo into — services, protocols, and adjacent apps in the BluixApps catalog.
matomo:5 (release-tagged)Operational guidance from running this in production — what to do before you scale, what to lock down, what surprises people.
mariadb:11 · matomo:latest